Strength In Action

Strength In Action

Formed in 2000 when slot suppliers Aristocrat, Bally, IGT and WMS banded together to address issues specific to Nevada, the Association of Gaming Equipment Manufacturers (AGEM) has grown to include more than 170 companies from 22 countries. Along the way, AGEM has become the preeminent voice for gaming suppliers and has acted on behalf of its members to improve market conditions through gaming expansion support, regulatory relief, legislative input and trade show partnerships. One specific example of action by AGEM that promises to have a dramatic effect on casino games of the future was the passage by the Nevada Legislature of AGEM-initiated Senate Bill 9 in 2015 that allows for variable-payback percentages in slot machines to enhance the player experience by bringing true skill-based gaming, arcade-game elements, hybrid games and other unique features and technologies to the casino floor for the first time.


Downloadable Reports —

Building Better Business Series: 

Assessing the impact of hold percentages on overall slot revenue, July 2015

Building Better Business Series: 

Introducing a new era in gaming entertainment, Sept 2015

AGEM Announces Memorial Awards Honoring Jens Halle and Peter Mead.

The Jens Halle Memorial Award Honoring Excellence in Commercial Gaming Professionalism and the Peter Mead Memorial Award Honoring Excellence in Gaming Media & Communications were created to acknowledge the lasting impacts on gaming by two distinctive industry veterans following their unexpected deaths in 2015. Halle, a longtime Bally and Novomatic executive in Europe who was most recently CEO of Gauselmann Group’s Merkur Gaming based in Florida, died suddenly on May 20, 2015 at the age of 57. Mead, the founder and publisher of Casino Enterprise Management magazine, died suddenly in Las Vegas on June 24, 2015 at the age of 54.

View recipients and learn more by selecting the appropriate years below.

2022  •  2021  •  2020  •  2019  •  2018  •  2017  •  2016

Formed in 2000 when slot suppliers Aristocrat, Bally, IGT and WMS banded together to address issues specific to Nevada, the Association of Gaming Equipment Manufacturers (AGEM) has grown to include more than 170 companies from 22 countries. Along the way, AGEM has become the preeminent voice for gaming suppliers and has acted on behalf of its members to improve market conditions through gaming expansion support, regulatory relief, legislative input and trade show partnerships. One specific example of action by AGEM that promises to have a dramatic effect on casino games of the future was the passage by the Nevada Legislature of AGEM-initiated Senate Bill 9 in 2015 that allows for variable-payback percentages in slot machines to enhance the player experience by bringing true skill-based gaming, arcade-game elements, hybrid games and other unique features and technologies to the casino floor for the first time.


Downloadable Reports —
The Association of Gaming Equipment Manufacturers (AGEM) determined early on that it was important to provide support to organizations and trade shows that best served its members' interests while fostering an environment of collaboration. Accordingly, AGEM forged a relationship trade show organizers throughout the world, led by Reed Exhibitions, the organizer of the Global Gaming Expo (G2E) in Las Vegas and G2E Asia in Macau and the world's leading provider of trade and consumer events.

AGEM participates in the G2E planning each year and is also an exhibitor each year at shows in both Las Vegas and Macau. Members of AGEM enjoy substantial discounts on non-premium space at G2E, including up to a 24% discount in Las Vegas and up to a 35% discount in Macau. Beyond the G2E brand, AGEM and its member companies help drive the strategic direction of shows around the world, from London to Buenos Aires, so that exhibiting members receive maximum value for their investment and their products and technology are presented for the proper consideration of global casino operators.

AGEM also works closely with a variety of other industry associations, including the American Gaming Association (AGA), which is a co-owner with Reed on the G2E events, and the National Indian Gaming Association (NIGA), which organizes the annual Indian Gaming Tradeshow and Convention.

Building Better Business Series:
Assessing the impact of hold percentages on overall slot revenue, July 2015

Building Better Business Series:
Introducing a new era in gaming entertainment, Sept 2015

AGEM Announces Memorial Awards Honoring Jens Halle and Peter Mead.

The Jens Halle Memorial Award Honoring Excellence in Commercial Gaming Professionalism and the Peter Mead Memorial Award Honoring Excellence in Gaming Media & Communications were created to acknowledge the lasting impacts on gaming by two distinctive industry veterans following their unexpected deaths in 2015. Halle, a longtime Bally and Novomatic executive in Europe who was most recently CEO of Gauselmann Group’s Merkur Gaming based in Florida, died suddenly on May 20, 2015 at the age of 57. Mead, the founder and publisher of Casino Enterprise Management magazine, died suddenly in Las Vegas on June 24, 2015 at the age of 54.

View recipients and learn more by selecting the appropriate years below.

2021 • 2020 • 2019 • 2018 • 2017 • 2016
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